The best rack up millions of plays, can be highly targeted and are no longer seen as gimmicks. Adam Woods asks how brands can harness the power of advergames.... [read more]

On the side of good: Half-man, half-condom Captain Condom; the virgin Wonder Vag; the sexually active Power Pap and Willy the Kid, who tries to prove size doesn't matter. On the side of evil: The S... [read more]

In an age of Tivo, iPod, Podcasts, and Xbox, today's consumers are turning from traditional media to new forms of electronic entertainment, making them more and more difficult to reach through traditi... [read more]

Social media has matured to the point where marketers are no longer asking whether it should be part of their marketing mix but how and where they should participate. A clear strategy for the channel ... [read more]

Real-time action sports games are few and far between on Facebook, so I was pretty excited when I first heard about the appearance of snowboarding title Go Big on the site this morning. That excitemen... [read more]

What is an Advergame YouTube video link ... [read more]

Advergames: The idea of in-game advertising is nothing new, but it’s going to be taken to a whole new level with the iPad due to it’s amount of screen real estate and the fact that it’s a gamer’s dre... [read more]

Arkadium, a leading game solutions developer, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its ... [read more]

Casual gamer Arkadium has hired former MTV gaming exec Dan Hart as chief revenue officer. Hart left his post as SVP/GM MTV Digital back in May.... [read more]

Brand managers are increasingly exploring advergaming (or in-game advertising) as a medium to attract young gamers while adding a new stream of revenue. ... [read more]

Advergames are seen by many marketers as just a way to get an advert for their product, brand or service placed on other websites and in front of their visitors.... [read more]

Since the last draftee reported for duty in December 1972, Uncle Sam has had to hustle to staff an all-volunteer armed force. In the case of the U.S. Army, that meant recruiting 80,000 new soldiers ev... [read more]

"It's grown so fast and so rapidly that brands are struggling to keep up with it," Matt Wise, CEO of Q Interactive, tells Marketing Daily. ... [read more]

In the November 2008 issue of the magazine ‘Brand Strategy’ (RIP) I identified that a growing number of children and teenagers were taking pleasure from creating computer games, as opposed to just pla... [read more]

Oct 20, 2009 – (Dallas, TX) – Dallas-based Blockdot has been named a winner of a Gold Award and four Silver Awards in the 2009 W3 Awards competition. ... [read more]

Arkadium, a maker of “advergame” portals for well-known brands, said today it is expanding its reach with the acquisition of New York-based Gamelab.com... [read more]

August 25, 2009 Fuel Games, developer of iPhone, PC, online, and console games, told Gamasutra that it is cutting staff and is in the midst of restructuring -- right after a venture capital injec... [read more]

Arkadium, an NYC-based company that markets gaming software for brands, ad agencies, casino operators and online game websites, has bought Advergame.com for an undisclosed sum and has revamped its gam... [read more]

By Martin Vedris SYDNEY: To promote its new technologies, including the new LH50 200 Hz LCD TV, LG Electronics launched an online game in conjunction with the Transformers 2 movie and it has attrac... [read more]

A&E Television Networks media property History has partnered with digital agency HUGE for a new interactive Web site promoting the launch of the new show Expedition Africa on The History Channel. ... [read more]

Recently the GSN Games Network conducted a research report on the online games industry in conjunction with their network sites including GreatDayGames.com, CrazyMonkeyGames, iWin, Gamesville and Teag... [read more]

eMarketer.com has published an interesting article on their site looking at advergames and targeting children online (in the US only). The report is based on the KFF report (see here) and a survey fro... [read more]

As with all promotions, there are do’s and do not’s that companies should follow. When it comes to advergames…….. ... [read more]

Advergame is a videogame designed around a brand or product. ... [read more]

A portal for games that advertise brands and products now has a home on the web. Advergames.com aggregates the good, the bad and the ugly of viral games that seemingly every marketing team implemented... [read more]

The current global recession has made it essential to get the most out of ever decreasing advertising budgets. Are branded Flash games worth considering as part of your advertising efforts? ... [read more]

February 18, 2009 - by Ian Bogost : Tony Giallourakis announces the launch of Advergames.com, a website that aggregates advergames from around the web. There are already a number of games on the s... [read more]

Free online gaming sites are more popular than ever. And that could be a boon for advertisers. ... [read more]

Want to know a good business to be in during the current, and predicted to be deep, recession? Online video games. And not just any games, free ones. ... [read more]

In the scheme of things, advergaming is pretty new, coming to prominence on the web in recent years as brands invested marketing budgets in promotional Flash games. ... [read more]

Mobile publisher Artificial Life has signed a deal to produce an iPhone advergame based on the BMW Z4 Roadster car.... [read more]

January 9, 2009 (Dallas, TX) – Chicktionary has proved that Scrabble isn’t all it ’s cracked up to be - at least, when it comes to the iPhone/iPod Touch renditions. All the votes have been tallied at ... [read more]

Viral games can be a highly effective way of getting customers to engage with your brand. Oli Christie, creative director, Inbox, looks at why ‘advergaming’ is set to take off in 2009…... [read more]

Microsoft is touting the latest advergame on Xbox Live Arcade as one of its biggest yet. Apparently the game has done so well that it is getting some love from one of Microsoft’s top executives who is... [read more]

The New Xbox Experience gives Xbox 360 owners a cornucopia of new functionality for their game console, like Netflix streaming and HDD game installation — but also a hell of a lot of unavoidable, intr... [read more]

NEW YORK, NY--(Marketwire - January 7, 2009) - Arkadium, a leading game solutions developer for the advergame and casual game markets, announced today that the company has signed a deal with Sony Pict... [read more]

Games built around a brand, or advergames, are often a better option for marketers than placing ads within a game... (Free reader membership to Media Post required to read this story)... [read more]

Online games offer an equal opportunity for women of all ages to get in on the fun...... [read more]

Unkasoft, a provider of advergaming and mobile marketing, today announced an agreement with Microsoft's mobile advertising arm to use Microsoft's ad server, Atlas, for the GameSpace project, a new for... [read more]